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The purpose of this paper is to understand the crisis communication strategies used by the Caribbean medical tourism industry in the 2017 hurricane season, and also evaluate the quality of the disaster communication messages delivered via digital mediums.

This study includes a comprehensive, qualitative content analysis of 149 risk and crisis messages from 51 healthcare organizations distributed through digital media. The medical tourism providers (MTPs) include hospitals, medical tourism facilitators, practitioners/private physicians, specialty clinics, and dental and cosmetic providers.

Nearly half of the MTPs included in the data set delivered no post-disaster information to external audiences. The most prominent post-disaster message strategy utilized was conveying operational messages. Furthermore, an unexpected finding was the sheer magnitude of unrelated health-oriented and promotional destination marketing content disseminated before, during and after these events.

This analysis excludes internal organizational channels of communication which may have been used to communicate risk and crisis messages during these events (i.e. employee e-mails, announcements made through intercom systems, etc.). Our analysis does not include content disseminated through medical tourism forums (i.e. Realself.com, Health Traveler’s Forum, FlyerTalk Forum).

Small-scale MTPs can improve on any weaknesses through proactive planning and preparation by creating organizational goals to complete basic crisis communication training courses and in doing so support the applied professional development of disaster and crisis responders in the Caribbean region. Second, MTPs exposed to similar risks of natural disasters may use these findings for comparative analysis purposes to support their own organizational planning. Finally, this study supports the continued utility of the National Center for Food Protection & Defense guidelines for analyzing and evaluating organizational performance.

Currently much of the academic scholarship of applied disaster communication narrowly focuses on the response strategies of one organization, or analyzes one social media platform at a time (i.e. Twitter). A strength of this analysis is the inclusion of an organizational sector (i.e. Caribbean medical tourism providers) and the range of platforms from which the content was captured (e.g. websites, org. blogs and social media networks).

Our perceptions of real crime, law and justice can be manipulated by fiction. This chapter addresses whether The Archers helps us better understand today's offenders, their crimes and its policing. Some of Ambridge's known offenders are split into three categories to help explore whether usual criminal story lines and characters, seen and heard elsewhere, are perpetuated or subverted in Borsetshire. If they support usual tropes, this tells us how we view the management of crime in the twenty-first century rural idyll: outsiders are not to be trusted, the misdemeanours of the pastoral poor are tolerated, and the actions of elites brushed aside. In Ambridge, we regularly hear examples of reintegrative shaming supporting desistance from crime. Those propping up the Bull's bar might disapprove of criminal actions, but they recognise people's roles in village cohesion. Sgt. Harrison Burns preserves his identity as a dedicated police officer. Being a rural copper often means having to deal with a wide range of crimes – from attempted murder to anti-social behaviour – but on a less frequent basis than those based in Felpersham. While Harrison might not have great detective skills, he regularly supports colleagues from specialist units, and as the only officer in the village, should use his social networks and tea spots to help maintain Ambridge's mostly orderly conduct. It is questionable to what extent he does this, being at times perceptive about and dismissive of clues to significant criminal activity going on under his nose.